Canada’s biggest beer brands – including Labatt, Molson, and Moosehead – continue to fight for market share in Canada. In some cases, they are rolling out new products to appeal to new niches of the beer market. In other cases, they are experimenting with new marketing strategies to win over Canada’s beer drinkers.

The 1st thing you need to know about Canada’s huge domestic beer market is that the smaller, independent brewers have been largely pushed aside by the big multinational brewers, and that has fundamentally changed a number of financial resources now available to win market share nationally. For example, Molson merged with Coors in 2005, and Labatt is now part of the Anheuser-Busch InBev conglomerate. That means that American beer brands – Coors and Budweiser especially – have become just as popular as some of the long-time classic Canadian beer brands.

Thus, one aspect of this battle for market share is to convince drinkers that they are drinking the “true Canadian beer.” Moosehead, for example, is the oldest independent brewery still around in Canada and often uses that fact in its marketing and promotion. But Moosehead is not alone – the Molson Canadian brand is almost synonymous with Canada’s beer heritage, and that extends to the distinctive Canadian maple leaf on every bottle and can of beer.

Speaking of the maple leaf on the bottle, packaging and design actually play a greater role in marketing these beers than you might think. Take the example of Labatt, which has used a single color – blue – to dominate the Canadian beer market with its bestselling Labatt Blue Pilsner, which was introduced all the way back in 1951. The blue label is one of the most distinctive uses of branding in all of Canada. Moving from “stubbies” to “longnecks” is another example of how packaging and design have played a role.

Where the battle for the Canadian beer drinker takes place, though, is in the media. About a decade ago, that battle took place on TV, the radio and in magazine print ads. But with the rise of Facebook popularity and other social media platforms, that battle now plays out on social media. Having an attracted presence on these sites is yet one more way to engage beer drinkers and remind them of the most popular brands.

Finally, it’s impossible to talk about Canadian beer without mentioning the nation’s small craft beer makers, who represent just 6 percent of the market. While that’s still a tiny market share, it’s been a stimulus for the biggest Canadian beer makers to come up with their craft-inspired offerings.

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Just as in the United States, where the largest beer giants create new sub-brands to pull in craft beer aficionados, the same tactic is being used in Canada as well. For example, while Molson is best known for its Molson Golden brand, it’s also the brewer of Black Horse (only available in Newfoundland), Calgary Beer (only available in Saskatchewan and Alberta) and India Beer (only available in Newfoundland). And, just as Coors has Blue Moon as a sub-brand, Molson has Rickard’s.

So wherever you go – whether it’s a retail store, where brands compete for floor space, or a major event, in which the biggest brands act as visible sponsors – it seems like the constant battle between Canada’s biggest beer makers is always taking place.

A lot of busy parents are looking for ways to help their kids get through school with as little trouble as possible. Unfortunately, few working parents have enough time to help their kid with all of their homework and learning, and sometimes they just don’t know the stuff they need to know to help their kids through. That’s when most of these parents turn towards tutoring services, and aside from companies and small businesses, they often turn to individual tutors that provide in-home help. If that’s the name of your game, you may have found it a bit difficult to advertise your service so far. Thankfully, there are some ways to improve your chances, and even at a low cost.

In the old days, most tutors advertised their services by placing physical ads and flyers in locations where students in need of help would easily find them, such as schools, libraries, and community centers. But if you’re targeting the parents of the students rather than the students themselves, chances are you won’t be reaching many of them through these methods. Instead, many parents rely on the internet to find out what kind of tutoring services are available said the principal of Ontario tutor private service Because this is the case, using the internet to your advantage is your best bet.

The first option available to you is Google Places That is a Google service that allows people to look up specific businesses in their area. You can put the address of your business here, even if that is your home address, and parents will be able to see your business when they search for tutors in your city.

You can also make use of Google Adwords, Microsoft Ad Center, or similar services. With these services, you can have advertisement through search engines themselves, and your ads will be visible to people that search for related keywords or websites. It’s a great way to reach as many individuals as possible.

And of course, there are tutor directories. These are an extremely popular avenue of searching for tutors, and a lot of parents make use of them. Tutor directories allow parents to search for different tutors that are broken up into different categories for convenience. Some of these directories will allow you to list the services you provide for free, and some may charge a fee. There are ways you can see how much traffic a particular website is getting, so that’s a good idea before committing to any one site.

That said, your best chance of reaching out to people you don’t know is the internet, but if you are targeting locally, you can always rely on word of mouth. It’s the cheapest method of advertisement there is, but it depends on your initial success to really spread.

Either way, there are many ways you can advertise your business. Depending on where you desire to aim your business, different methods may work better than others. Do some experimentation and find out which methods are best for you, but definitely take advantage of anything that is free.

Sometimes, it might look like there are so many home maintenance tasks that need to be completed and so little time to finish them all in time. While some of them can be turned into weekend DIY projects, there are others that require the use of a professional contractor.

Examples of home maintenance tasks that would require a contractor include making any exterior repairs to your home, adding a new air conditioning system, repairing tile and grout in the kitchen or bathroom or getting any major electrical or plumbing work done. For other tasks – such as pruning the shrubs or repainting the house – you can usually find a handyman to do the job.

There’s a big difference in the choice between using a contractor or a handyman. A job for a handyman is something you might ask your boyfriend or husband to do – putting up shelves, unclogging the toilet, or mowing the lawn. A job for a contractor is one that requires a written contract, with all costs clearly labeled. Most contractors charge on a “cost-plus” basis, meaning they charge for labor, plus a standard markup of 10-25% for materials. Given the scale of the jobs they are asked to complete, they also typically require a deposit of 10-30% up front to cover initial expenses. One of the examples of such contractors is gutter cleaning contractor. You can find one here at Tip Top Eaves eavestrough cleaning service

There’s also one other important factor to keep in mind when hiring a contractor – you have to make sure that they are licensed, bonded and insured. Sometimes, they will tell you this right at the outset, or you’ll notice a number of initials or letters after the name of the company, telling you which Canadian organizations have licensed their work

So, for example, let’s just take one of the home maintenance tasks – making exterior repairs to your house – to see how to find the best contractor. One classic home maintenance task is cleaning out the gutters and fixing any drainage problems. In the Toronto area, these are typically called eavestrough contractors.

You would first research the various options available for gutters, to get an idea of the materials used in the project. You would then do a basic price estimate of how much it would cost you to complete the project before getting any contractors to give you their price quotes. You might need to invite the contractor to come out and see the house and give a full estimate. And you can do this with several contractors, as you try to see who’s giving you the best possible offer.

But be careful when it comes to price! Often, the lowest bid offer is not the best offer. That may be a signal that the contractor is not licensed or insured. Or, it could be a signal that he or she is using inferior materials on the project. Take the gutter project above – they may be using inexpensive wire mesh gutter guards instead of more expensive materials that provide better protection against debris and rain. That’s why it’s always good to have a bit of knowledge about the project you are undertaking – as you examine the contract, you can check that the pricing is OK and that all the required and suggested steps are being taken as well.

If you’re not sure about where to find the right contractor for a job, you have several options. One is simply word-of-mouth: ask people you know whom they would recommend. Or drive around your Toronto neighborhood – some residences that are getting work done on the premises will have signs out front telling you who’s doing the work. Another option is to use an online community like Angie’s List to get names of local contractors. Finally, one popular option is to see if your local hardware store or home improvement superstore works with contractors on specific projects.

Once you have the contact info of several contractors, it’s time to start making a few calls. Often, these contractors will specialize in certain projects, and will be able to guide you through the whole process, so you don’t have to worry about knowing all the specialized jargon. Just tell them your problem and how you’d like to fix it, and the rest they will handle.

When it comes to your car there are many ways you take extra precautions to ensure it stays in proper working order for many years. While the most obvious place you need to know to properly maintain your car’s working function is an auto repair shop there are some other businesses you should keep in mind that can keep your car looking and performing like new.

Places to Know to Maintain Your Car

Auto Repair Shop

Auto repairs shops are one of the first places you would think to take your care whenever it is having any type of mechanical issues Auto repair shops employee skilled and experienced auto mechanic and electricians to assist in repair and damage your car may encounter.

Auto Glass Repair Shop

Auto glass repair shops are automobile businesses that specialize in the repair or replacements of the windshields, car windows or rear windows of a vehicle. Whenever your windshield gets a crack or is damaged you would want to take it to an auto glass repair shop to have it replaced or fixed. This ensures that the shop has the proper tools and equipment to perform these types of tasks. Want to find a good shop? visit their website

Car Detailing Shop

To keep your car looking like new you will want to take it to a car detailing shop. While regular washing and interior cleaning is necessary having your car professionally detailed can ensure the exterior and interior are properly cleaned and treated to extend its lifespan.

These types of shops will have specialized tools and products to properly clean and help maintain your cars look both inside and out.

Performance Shop

Whether you are looking to tune up your car or give it a little more power, an auto performance shops are where you will want to take your car. From swapping out the engine to upgrades some other internal parts a performance shop is a specialized shop that can assist you in maintaining or increase the power or performance of your automobile.

Specialty Repair Shop

Specialty auto repair shops are businesses that specialize in specific parts of the car. These types of shop can include

  • Brake shops
  • Muffler shops
  • Exhaust System Shops
  • Wheel Alignment Shops

Aside from specialty parts these shops can also be found to pertain to a specific brand or vehicle type.

Window Tinting Shop

If you want to give your car a bit of a makeover one of the most common things automobile owners do is tint the window. Tinted windows can give you more privacy when driving without having to worry about outsider peering into your car as they would easily do with standard windows. When having your windows tinted be sure to first check the laws and regulations of your area so you do not end up paying for a job that could end up costing you more in tickets and fines.

Business owners have always searched for different ways to share their message with potential and existing clients and local businesses in Oakville are not an exception rspecially the auto glass shop – see them online Many of them have used advertising and marketing to achieve this goal. When it comes to advertising techniques, paper, radio and television were the main techniques used until 21st century. Today, these advertising techniques are still in play, but in the last 15 years there is a completely new platform – the Internet

According to some statistics, more than 90% of the households in Oakville have a computer and more than 70% of the people in this city own a mobile device. These people use the Internet to find information about many different things include addresses and contact information about local businesses. This is one of the reasons why many local businesses in Oakville have decided to invest in online advertising and judging by their reactions this investment is definitely worth it.

The access to thousands of potential clients and customers and the opportunity to stay in touch with the existing clients is just one of the many benefits of advertising online compared to other forms of advertisement. For instance, Oakville businesses have acknowledged the fact that spending money on online marketing is much more reasonable and affordable compared to advertising on yellow pages, newspapers and magazines, radio or TV. For the last couples of years the return in their advertising budget has been not so great and many of them are struggling to keep the business afloat. Of course, the consequences of the global financial crisis have affected the local economy of Oakville too, but the truth is that conventional methods of advertising have become too expensive and less effective.

Now, dozens of Oakville businesses are hoping that by adapting to the digital advertising they will be able to increase their profit. The good news is that for many of them this transition will be easy and smooth. For example, companies that have their own logos, colors, patterns, mottos and used these things in paper, radio or TV ads will not have to spend time on inventing these things and they can use them on their online business presentations (usually in the form of a website) right away.

Another reasons why so many local Oakville businesses opt for digital marketing as their primary advertising method is the opportunity to target specific audience. There are many businesses that target people of certain age, gender and interests. When they use the traditional advertising methods they never now who will see, hear or read their ad. The situation is a little bit different when it comes to digital marketing. In most cases, a good digital marketing campaign helps business owners to address potential clients and customer that have genuine interest in their products.

While it is true that it is still early to tell how these changes have affected the revenues of Oakville businesses, experts agree that they can’t be wrong because digital marketing is the future of marketing.

When it comes to online marketing methods the most beneficial ones you can utilize are pay per click or paid advertising, social media advertising, and SEO advertising. Each has their own benefits and downfalls but all can be a huge success for your business in Brampton.

3 Different Online Marketing Methods For Local Businesses in Brampton:

1.) Paid Advertising or PPC.

Pay Per Click internet advertising refers to a type of marketing where you can buy listing in search results. Paid advertising is an effective and straightforward way for you to drive more traffic to your site and reach a wider audience. With pay per click advertising or PPC, you only pay when an interested customer clicks on an affiliate link that directs them to your website or products. You can utilize location targeting with PPC’s so you can allow your specific audience in a specific location and at a specific time be shown your advertisement. One downside to PPC advertising is just because the advertising brings in more traffic it does very little to assist in converting these new visitors to paying customers, so you have to pay to get them to your site but there is not a great probability on a return on your investment.

2.) Social Media Advertising.

Social media marketing has gained in popularity and if done correctly can be an effective way to reach new audiences, build a loyal customer base and increase profits. The most beneficial aspect of social media advertising is it can be very cost effective. Social media platforms like Facebook, LinkedIn and Twitter all offer free profile pages so there is no fee to sign up and once you have your profile properly set up you have all the tools available to begin interacting and reaching your target audience for free. While most business pour thousands into highly effective social media strategies the benefits of doing so are most often worth the cost but, as with any marketing strategy there are also downsides to social media advertising. Building up a large following on social media will take time, and the whole process can be incredibly time consuming from generating post, creating content and engaging in your fans or followers will add up. You can also attract more negative interaction since these platforms are public and open to everyone, so if you had a jaded customer in the past they can easily leave a negative comment on your social media account for everyone to see. While global businesses may not find this too detrimental, for local small businesses this can be a highly damaging thing.

3.) Search Engine optimization.

Brampton SEO for local business can be one of the most rewarding ways to attract more customers to your business. One thing to understand is that you will want to utilize effective local SEO tips to appeal to the local market in Brampton. Effective SEO can instantly get your business viewed by your exact audience who is searching for the services or products you provide. With SEO marketing you have a higher probability of not only attracting more of the individuals who fit into your target audience, but also converting them to actual sales. SEO can be used in every aspect of your business, including on your social media platforms increasing your exposure and expanding your marketing even more.

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Why?

How about half of the 1.4 trillion of dollars in the next 5 years spending will be coming from our very own millennial women? Of course that is a huge part of the marketing pie that any smart marketer can’t afford to look the other way. A few similar characteristic of this new generation of women are they like to read and share thought provoking and intelligent content. More than that they absolutely love to share content or information that humour them and make them laugh.