We want to give more power to our Millennial generation of Women

Why?

How about half of the 1.4 trillion of dollars in the next 5 years spending will be coming from our very own millennial women? Of course that is a huge part of the marketing pie that any smart marketer can’t afford to look the other way. A few similar characteristic of this new generation of women are they like to read and share thought provoking and intelligent content. More than that they absolutely love to share content or information that humour them and make them laugh.